Photos and videos are quite literally how you get people to buy your product or use your service! We know that as a business owner you are the wearer of many hats and sometimes that includes the photographer hat. It can be hard to find a quality photographer that’s within your budget so we wanted to offer you some photography tips that you can implement on your own!
- Create A Moodboard
Pinterest is the perfect place to get inspiration for your next photoshoot. You can share your boards with your teammates or your clients and add some inspo pics for everyone to see.
2. Gather Props + Find Locations
Depending on what you are selling, you’ll want to plan for props to include in your images. If you are selling clothing items and plan to have people in your shots, think of some items that they can hold when posing or items that compliment your products. It’s also important to scout out locations if you’re doing photos outside. You want to make sure that the background of your photo reflects your brand. If you have a minimalist brand and like clean images, you’ll want to find a wall that is plain or a field that is barren. If you are doing stand alone images of your products, what types of things do people associate with what you’re selling. For example, if you’re selling coffee, you could include props like a Chemex, donuts or a newspaper.
3. The Rule of Thirds
You may have noticed that on your phone or with certain camera settings on, you have a grid on your screen. You want to use this to help with the composition of your image. If you want something to be centered, make sure that it fits into that middle square on your grid. For more information on this, go here.
It’s important that you edit your photos to have the same look. To keep things on brand, you’ll want to determine if your brand vibe is light and airy, dark and moody, bright and colorful, etc. You can search for presets that photographers will sell and it will make it a lot easier to edit your photos!