Let’s face it: owning your own business is hard. What’s even harder– the managing, growing and maintaining that comes along with it. Many people go into entrepreneurship thinking it will be an easy avenue to make money doing something they love, but it truly takes hard, consistent work to make a business run. If you’re one of those people out there struggling to grow your business, take heed that there is a light at the end of the tunnel. The (sometimes ugly) truth is that owning and running your own business takes extremely hard work and dedication, and it is not for the faint of heart– having clear, established goals and buckling down to achieve those goals is sure to take your business to the next level. If you’re one of those people resisting the 9-5 life, ready to persist through the good, the bad, and the ugly of entrepreneurship, then these tips are for you…
- Get Organized
One of the hardest parts about starting your own business is getting organized, though it is essential to potential growth. There are so many things to get in order when starting, or even just maintaining, your business and sometimes it can be way more difficult than it seems. Getting organized will help you and your employees complete tasks, be more productive overall, and ensure that your team is getting everything done that needs to be. As productivity is one key, essential aspect to the survival of your business, it’s important to have good organization in order to ensure that you and all your members are #gettingsh*tdone.
2. Research the Competition
When starting your own business, it’s extremely important to know what you’re getting into and research your market, thus researching your competitors. By researching what other companies in your market are doing, you can gain valuable insight into the various advertising, marketing and social strategies they’re using. Seeing what works and what doesn’t can give you a leg up and will help you understand what your customer base/target audience really wants from your product, service, brand, etc.
3. Stay Focused
Arguably one of the hardest aspects of entrepreneurship– staying focused. Problems arise, life gets in the way, and especially with what’s going on in the world now, it’s way easier to lose focus and motivation than to hustle and bustle through. But, and hear me on this, success doesn’t happen overnight. It never has, it never will. Opening your own business unfortunately does not mean instant money, instant success or instant gratification– it’s hard work. It takes dedication, persistence and focus to achieve these things for your business, and only these things will help you ultimately reach your business goals.
4. Figure Out Customer Management
There are so many ways to do it, but customer management is a MUST for your business. Whether you’re utilizing a loyalty program or e-mail newsletter, it is essential to find a way to keep in contact with your customer base. This may seem very straightforward at first, but as your business grows, managing the people who are responding to your brand can become increasingly difficult. But don’t fret, there are plenty of resources out there which can help you manage your customers and leads such as Aweber, MailChimp, Drip, ConstantContact, and more.
5. Be on the Lookout for New Opportunities
Part of growing a successful business is always being open and on the lookout for new business opportunities. Discovering new opportunities for your business can come from listening to your current clients/customers, looking at your competition, and analyzing industry/market trends. Opportunities can also present themselves outside of your market, so don’t be afraid to think about collaborations or partnerships that may be beneficial for your business.
6. Be Creative
This goes hand in hand with the above. As an entrepreneur, you should always be looking for ways to grow and nurture your business, and as one may think– this requires some creativity at times. You know that your business or service is unique and important, the key is showing those qualities of your business to others. Be open to new ideas, approaches, and ways to push your business forward.
7. Be Consistent
I know you’ve heard it before, but consistency is key. Growing and nurturing your business doesn’t come from only doing the work half of the time, or 75% of the time. Growth comes from putting in work, and doing so consistently. As a business owner, this can be one of the toughest parts of the job, but I promise you, it is the most important. Simply show up. Show up for your customers, show up for your audience, show up for yourself and your business, and you will reap the rewards and reach those goals.