I am so blessed to say we recently just celebrated our Two Year Anniversary on June 1st. It’s crazy. As a business owner, you truly never stop learning. Everyday you’re faced with new obstacles and challenges to overcome. These last two years in particular have been a roller coaster ride of ups and downs. I’ve found it takes a very special level of dedication, determination and straight-up will power to buckle down and keep grinding.
With all that said, here are my top 3 lessons I’ve learned over these last two years:
- Not every potential client will be a good fit! This one is a big one! Just because you can help someone, doesn’t always mean you should. Not every client will be a perfect match, and it’s ok to pass them onto another company that could better serve them. Learning to say “no” will be what makes or breaks your business. So it’s important to have a vetting process to set expectations and weed out those bad eggs. It’s that simple.
- Set clear expectations! This was a hard one for us to learn. We’d be so excited about a new project or helping someone meet a goal, that we didn’t draw clear lines in the sand. A lot of times, this would leave us worn out, stressed out and down right miserable. I can’t stress this enough…it is so important to 1. Set guidelines for yourself. What you’re willing to do and what you’re not willing to do. Set clear expectations for yourself and what you feel is a fair and realistic working environment and 2. Set guidelines for your clients. Make it known that you have boundaries and these are your limits. If you don’t set the record straight from the very beginning, I promise you, they will take every mile you give them and then demand more.
- Take personal time! At the end of the day, after all the work is done (or not done…it’s honestly never done. hahah) YOU are all that’s left. It’s SOOOO important to make time to recharge your brain, your energy and your spirit. If you are constantly wearing yourself down, everything else will quickly start to crumble as well. Your health and well-being is at the center of everything. It’s your core. If your core is not strong and can’t support the weight, it really doesn’t matter how strong everything else is because it’s only a matter of time before you start to plateau and stop building. My favorite thing to do to recharge is take a nice long bath. I will literally lay in the bath for hours. No phones, no music, no work – absolutely nothing. It’s amazing how refreshing it can be to sit in silence with no distractions. And quite honestly, some of my best ideas come out of my bath time. 🙂
WHAT? WHERE DID THE LAST TWO YEARS GO?!
Two years of learning, growing, experiencing the highest of highs and the lowest of lows… it’s been a whirlwind but one that I’m extremely grateful for. Here are a few things that I’ve learned in the last two years.
- Stay true to who you are and what you stand for. It’s really easy to get caught up in what other people/agencies do and have a little bit of “imposter syndrome” and that’s okay. I’ve learned to take that feeling and turn it into motivation for me to work harder and expand my knowledge. Not everyone is going to love what we do and THAT’S OKAY because we can’t be everyone’s right fit.
- Never.Stop.Learning. This is something that is so important to me. I don’t claim to know everything (because how can you) but I put a lot of effort and energy into making sure that I’m up-to-date on the services that we provide. I want to give my clients that peace of mind knowing that I’m taking care of their business and that they can trust that I’m fully knowledgeable on the marketing strategies that I produce.
- It’s okay to say no. Like I said before, not everyone is going to be a good match for us to work with. We recognize and accept that and refer people to other local companies in the city. No matter how badly we want to help someone or think that we can, it doesn’t mean that we should. We want to have the same passion behind your campaign as you would if you were doing it yourself.
- Self Care Is IMPORTANT. Being a business owner, it’s hard to put down the phone, stop checking emails and just chill. I’ve had to put effort into reminding myself that I’m allowed to take a few hours a day to just do something I love or to get my mind straight. If i’m not fully charged and haven’t taken care of myself, it reflects my work directly. #mindlesssaturdays are my thing and it’s much needed for me to get my work done during the week!
Overall, I wouldn’t trade this life for any others. This year we’ve expanded our team and it’s been a lesson in itself. We are so excited for what this next year will bring us and are so grateful for everything we’ve learned these last two years!