Anyone in life can relate to the “fall down 9 times and get up 10” routine, and that’s exactly what 2018 was to us. We will admit it, 2018 was the year of learning – learning to get back up, again and again, despite the many trials that continued to knock us back down. We’ve learned to stay passionate and strong, and to believe in the process. We know that this journey isn’t going to always be easy. We will continue to run into roadblocks, but as cliche as it sounds, we know now more than ever, “what doesn’t kill you makes you stronger.”
2. Learning to say NO!
This was a big lesson for us! When we were first starting out in 2017, we said yes to EVERYTHING! In the end, it left us spread wayyy too thin, burnt out and dreading doing the work we used to love. So as 2018 rolled in, we made a promise to say “no” to the projects and people that weren’t a good fit. We said “no” the things we didn’t believe in. We said “no” to projects and clients even when we needed the money. We learned just because you can help someone, doesn’t mean you always should. It is always more important to make your mental and personal health a priority by saying “no,” and there is no amount of money that should ever compromise that. For the most part, we kept to this, but always, we are still learning and still finding that balance.
3. Work Hard, Play Hard
Because we spent the greater majority of 2017 working 14+ hour days, 7 days a week, we knew something had to change. We needed a better balance between our work life and our personal life. We knew that in 2018 we needed to focus more on self care and being present with our friends and family. Don’t get us wrong, we love our work and our business gives us purpose, but we learned that we had to make time to turn work off and enjoy the fruits of our labor. It’s very true what they say, “All work and no play makes Jack a dull boy.” We realized that when you work hard, you should take the time to play hard and vice versa. Following this mantra has allowed for a bit more balance in our lives and forced us to recognize that things will be okay if we step away. Not only that, we’ve found we’ve seen much more success in our work when we’ve taken the time to recharge!
4. Invest In Yourself
We have ALWAYS stressed to our clients that in order to find success and get out of the stagnant place most find themselves, you HAVE to invest in yourself. It wasn’t until we majorly invested in ourselves and our business that we learned the true value in this statement. We truly were practicing what we preached. You can’t always do everything yourself, and you shouldn’t have to wear every hat in your business. As business owners, we sometimes forget to ask for help. Investing in yourself can look different for everyone, whether that means putting money towards ads, hiring a business coach or mentor, or hiring someone to take some of the workload off your shoulders. We know that investing in our business has only propelled us into the next big journey, and we are so happy we did that!
5. Collaboration – Power in Numbers
Collaborate. Collaborate. Collaborate. Collab with your competitors, direct or indirect, or even someone completely out of your industry. There is power in numbers, and if you open yourself and your business up to those opportunities, you simply cannot lose. You aren’t alone in this entrepreneurial journey. It’s refreshing and a relief to hear the struggles and triumphs from other businesses, and at the same time, be able to share your journey by offering advice to those who may be struggling with those same things. Be open to talking to your competition because you may have something that they don’t and vice versa. By collaborating with your competitors or with other industries, you’re allowing your audience to be exposed to more resources, and in turn, you gain access to outside audiences, allowing the opportunity to build trust with their followers. It’s a win-win! Don’t be afraid to reach out and collaborate because we are always better together.